Virtual Reality Experience “On To New Worlds”

The focus of the campaign “On To New Worlds” is an exclusive virtual reality experience of the HypoVereinsbank. Actor Axel Milberg and art expert Judith Milberg lead the user through a completely new world of art. Art works are brought to life through various virtual effects. For example, users can immerse themselves in space at the work “Belvedere” or relax on Gerhard Richter’s “Wiese” in the countryside. Thanks to this social media campaign, HVB’s extraordinary art collection was made accessible to a broad public in an innovative way for the first time.