Social Media Support at the Homecoming Event at BMW Welt

Event support and the accompanying live communication is a key success factor in the social media support of BMW Welt. In June 2017, the Homecoming Event was one of the highlights during which four different Vision Vehicles were presented in one place for the first time on the 100th anniversary of the company. The multi-day highlight event was digitally extended through premium photo and video content via the social media channels of the BMW Welt with maximum quality standards. The focus was on innovative and target group-specific live content in order to make the event tangible for the users.