FC Bayern München
FC Bayern 360° Experience
WeChat microsite as a 360° fan activation device
During the Audi Summer Tour 2017, FC Bayern fans were offered a unique online experience through a digital 360° activation, as an extension of offline events in Shanghai, Shenzhen and Singapore. Innovative and commercial campaigns on the WeChat microsite led to exceptional channel growth, setting a benchmark in partner activation and innovation. The tour was honored by the Red Card Index as “Best Tour Campaign” and the best VR project in 2017.
January 1, 1970
Strategy, Operations, Creation