FC Bayern 360° Experience


FC Bayern München

FC Bayern 360° Experience

WeChat  microsite as a 360° fan activation device

During the Audi Summer Tour 2017, FC Bayern fans were offered a unique online experience through a digital 360° activation, as an extension of offline events in Shanghai, Shenzhen and Singapore. Innovative and commercial campaigns on the WeChat microsite led to exceptional channel growth, setting a benchmark in partner activation and innovation. The tour was honored by the Red Card Index as “Best Tour Campaign” and the best VR project in 2017.

  • Date

    January 1, 1970

  • Skills

    Strategy, Operations, Creation


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