Paulaner Filter by Augmented Reality (AR) on Facebook

Thanks to the close cooperation with our personal contacts in the largest social media networks, we recognize functional changes at an early stage. This also made us one of the first 50 companies to have exclusive access to the Facebook AR Studio. With this innovation, we were able to make our client, Paulaner, the first German brewery with an AR filter as a first mover. All over the world, Paulaner fans heard the call in their native language to create their own foam beard with the Paulaner AR filter.