Significant revenue increase through social media ads with a ROAS of 8.8

Using advertising campaigns on social media, Espadrij l’originale aimed to reach its existing customers and potential new customers in order to increase sales in the online shop. The fashion brand used dynamic carousel and collection ads on Facebook and Instagram to stage the diverse product range of espadrilles, bags and other accessories. In the summer months of July and August, product sales were thus able to be significantly increased at an above-average rate of 8.8 Return on Ad Spend (ROAS) through Social Media.

The campaigns were based on a research and retargeting concept in which the online touchpoints of the relevant target groups were identified. With mobile optimized creatives, new incentives to purchase were created for existing customers and shop visitors. By using Lookalike Audiences, new people were targeted who resemble existing customers in order to increase brand awareness and draw attention to the shop.

True to the motto “You don’t sell umbrellas on sunny days”, the timing of the advertisements proved to be a decisive success factor, which is why the advertisements were mainly played out on days with summer weather conditions and the best possible prospects of success. Together with the organic Instagram shopping-function, the social media ads were a decisive traffic driver and revenue stream for Espadrij l’originale.