CSU digital election campaign

As we have observed in the 2017 Bundestag election campaign, social networks and digitization continued to play a central role in the 2018 state elections. In addition to classic media, social media offers political parties and politicians a platform with a variety of possibilities to reach, inform, and mobilize voters. The CSU actively enters into a dialogue with the community by adopting clear positions and making content-rich contributions. The CSU reaches more than 100,000 people daily over various social networks. Innovative formats, such as Facebook Spaces, make political content tangible for fans with the help of virtual reality.

Together with LOBECO, the CSU is working on a social media strategy to create a direct dialogue with the community in order to build up a more specific approach to reaching various types of voters, in order to communicate its positions clearly. This level of reach and innovation potential is made possible by the social networks and is being used on a daily basis by the CSU.