Efficient and effective ticketing campaign with a Return on Ad Spend of 9.5

For SPOBIS 2019, Europe’s largest and most important sports business congress, LOBECO developed a cross-platform social media advertising strategy to increase ticket sales via Facebook, Instagram and LinkedIn.

As part of the campaign set-up, the central challenge was to address the diverse target groups of the event for the various ticketing and pricing categories with an individualized content strategy and to accompany the customer to the conclusion of the transaction. The essential success factor was based on a multi-stage re-targeting concept in which we identified the user journey and the different touchpoints of the relevant target groups and were thus able to provide targeted incentives for the purchase through mobile optimised content.

Over the campaign period of three months we were able to achieve an above-average Return on Ad Spend of 9.5 and thus generate a significant new revenue stream with the help of social media ads.

You can read the entire case study here on Facebook for Business!