CSU’s Digital Election Campaigning

Digitization is changing and at the same time expanding the framework of political communication. Political parties now have promising opportunities to reach countless voters through social networks. Thus, the Bundestag election campaign of 2017 not only took place in the established media landscape, but also continued to rely heavily on the social media channels of parties and politicians. Accordingly, the election campaign of 2017 in Germany will go down as the most digital election campaign of its kind to date. The increased significance of social media in the election campaign is also leading to a change in the digital appearance of individual top politicians and parties. The CSU uses the social media strategy developed together with LOBECO to promote the digital dialogue and uses the reach potential of social media for direct communication with voters, for the positioning of their own program content and for targeting specific groups of voters.